This portfolio is a conversation starter
Always open to talk about Design, Product, Bikes and Adventures
YASH NATANI
Lead Product Designer
Bengaluru, karnataka
SUMMARY
Product Designer with 8 years of experience building SaaS, B2B, and B2C products across industries like EdTech, FinTech, DroneTech, Affiliate Marketing, and Mobility. Proven leadership in managing and mentoring design teams, with a strong focus on data-driven UX strategy and business impact. Currently leading E-commerce charter at ALLEN
SKILLS
• Leadership & Strategy: Design Leadership, Cross-functional Collaboration, Mentorship, Product Thinking, UX Strategy
• UI/UX & Research: Visual Design, UX Design, User Research, Wireframing, Prototyping, Interaction Design, Usability Testing,
A/B Testing, Storytelling, Design Thinking
• Product & Systems: Design Systems, Growth Experimentation, Funnel Optimization, Data-Driven Design,
Conversion Optimization
• Tools & Tech: Figma, Framer, Deepsite, Lovable, Illustrator, Principle, Photoshop, HTML, CSS
EDUCATION
University College of Engineering, RTU Kota
|
B.Tech in Electrical Engineering (2013 - 2017)
CGPA: 7.7 / 10
EXPERIENCE
|
Lead Product Designer
|
Bengaluru, KA
Mar 2022 - Present
• Led and Redesigned internal ERP system (ASTRA), leading to a 91.2% increase in NPS, 40.3% error reduction, and 33.1% decrease
in feature development TAT.
• Leading a team of 4 designers across E-commerce web, mobile, and internal ERP products for students and faculty.
• Launched "Homework" and "Improvement Book" features, resulting in a 3.8% improvement in average student scores
• Driving website migration project from www.allen.ac.in to allen.in, improving performance, accessibility,
and content architecture.
• Mentored and coached 8 designers, introduced structured critiques, and improved team’s design maturity.
• Introduced A/B testing, funnel analytics, and iterative UX experiments, increasing homepage conversions and reducing drop-offs.
|
Lead UI/UX Designer
|
Bengaluru, KA
Dec 2021 - Mar 2022
• Redesigned the onboarding flow of the app, resulting in a 22.3% increase in homepage conversion, 3% improvement in
lead conversion, and 10% reduction in cost per lead (CPL).
• Applied behavioral analytics, rapid experimentation, and data-informed design iterations to improve user acquisition metrics.
• Created a scalable platform to quickly create and deploy web pages. It reduced the development effort by 45%
• Led a team of 3 designers focused on improving conversion and retention across the growth funnel.
• Applied data driven approach & understand the behavior and motivations of our users through analytics data,
competitive analysis, A/B testing
|
Senior Product Designer
|
Bengaluru, KA
Mar 2020 - Dec 2021
• Redesigned Navi App Permissions to Build Trust and Increase Opt-In Rates by 16.3% which led to increase in Loan applications
by continuous experimentation and testing
• Created a design system for lending products and initiated Super App concept.
• Conducted interviews, surveys, and A/B testing to address support UX issues and pain points.
• Managed a team of 3 designers handling 7 different products in lending and field agent platforms.
|
Product Designer
|
Bengaluru, KA
Sep 2018 - Mar 2020
• Worked on APCOA FLOW App to digitize the vehicle parking experience which is being used in 7 European countries
• Created a B2B dashboard for parking operators to manage thousands of parking spaces.
• Developed a route-planning app for enforcement officers using predictive data science.
• Built a design system for APCOA to streamline UI/UX consistency.
|
UI/UX and Graphic Designer
|
Bengaluru, KA
Nov 2017 - Aug 2018
• Introduced new site sections that increased web traffic by 5.35%.
• Redesigned Android app based on extensive user interviews.
• Revamped web pages, Google Chrome extension, email templates and created all graphics required for promotion and marketing
This portfolio is a conversation starter
Always open to talk about Design, Product, Bikes and Adventures
This portfolio is a conversation starter
Always open to talk about Design, Product, Bikes and Adventures
YASH NATANI
Lead Product Designer
Bengaluru, karnataka
SUMMARY
Product Designer with 8 years of experience building SaaS, B2B, and B2C products across industries like EdTech, FinTech, DroneTech, Affiliate Marketing, and Mobility. Proven leadership in managing and mentoring design teams, with a strong focus on data-driven UX strategy and business impact.
Currently leading E-commerce charter at ALLEN
SKILLS
• Leadership & Strategy: Design Leadership, Cross-functional Collaboration, Mentorship, Product Thinking,
UX Strategy
• UI/UX & Research: Visual Design, UX Design, User Research, Wireframing, Prototyping, Interaction Design,
Usability Testing, A/B Testing, Storytelling, Design Thinking
• Product & Systems: Design Systems, Growth Experimentation, Funnel Optimization, Data-Driven Design,
Conversion Optimization
• Tools & Tech: Figma, Deepsite, Lovable, Claude, Illustrator, Principle, Photoshop, HTML, CSS
EDUCATION
University College of Engineering, RTU Kota
|
B.Tech in Electrical Engineering (2013 - 2017)
CGPA: 7.7 / 10
EXPERIENCE
|
Lead Product Designer
|
Bengaluru, KA
Mar 2022 - Present
• Redesigned internal ERP system (ASTRA), leading to a 91.2% increase in NPS, 40.3% error reduction,
and 33.1% decrease in feature development TAT.
• Leading a team of 4 designers across E-commerce web, mobile, and internal ERP products for
students and faculty.
• Launched "Homework" and "Improvement Book" features, resulting in a 3.8% improvement in
average student scores
• Driving website migration project from www.allen.ac.in to allen.in, improving performance,
accessibility, and content architecture.
• Mentored and coached 8 designers, introduced structured critiques, and improved team’s design maturity.
• Introduced A/B testing, funnel analytics, and iterative UX experiments, increasing homepage conversions
and reducing drop-offs.
|
Lead UI/UX Designer
|
Bengaluru, KA
Dec 2021 - Mar 2022
• Redesigned the onboarding flow of the app, resulting in a 22.3% increase in homepage conversion,
3% improvement in lead conversion, and 10% reduction in cost per lead (CPL).
• Led a team of 3 designers focused on improving conversion and retention across the growth funnel.
• Applied behavioral analytics, rapid experimentation, and data-informed design iterations to improve
user acquisition metrics.
• Created a scalable platform to quickly create and deploy web pages. It reduced the development
effort by 45%
• Applied data driven approach & understand the behavior and motivations of our users through analytics data,
competitive analysis, A/B testing
|
Senior Product Designer
|
Bengaluru, KA
Mar 2020 - Dec 2021
• Redesigned Navi App Permissions to Build Trust and Increase Opt-In Rates by 16.3% which led to increase in
Loan applications by continuous experimentation and testing
• Created a design system for lending products and initiated Super App concept.
• Conducted interviews, surveys, and A/B testing to address support UX issues and pain points.
• Managed a team of 3 designers handling 7 different products in lending and field agent platforms.
|
Product Designer
|
Bengaluru, KA
Sep 2018 - Mar 2020
• Worked on APCOA FLOW App to digitize the vehicle parking experience which is being used in
7 European countries
• Created a B2B dashboard for parking operators to manage thousands of parking spaces.
• Developed a route-planning app for enforcement officers using predictive data science.
• Built a design system for APCOA to streamline UI/UX consistency.
|
UI/UX and Graphic Designer
|
Bengaluru, KA
Nov 2017 - Aug 2018
• Introduced new site sections that increased web traffic by 5.35%.
• Redesigned Android app based on extensive user interviews.
• Revamped web pages, Google Chrome extension, email templates and created all graphics required
for promotion and marketing
This portfolio is a
conversation starter
Always open to talk about Design, Product, Bikes and Adventures
EDUCATION
University College of Engineering, RTU Kota
B.Tech in Electrical Engineering (2013 - 2017)
CGPA: 7.7 / 10
• Leadership & Strategy: Design Leadership, Cross-
functional Collaboration, Mentorship, Product Thinking,
UX Strategy
• UI/UX & Research: Visual Design, UX Design, User
Research, Wireframing, Prototyping, Interaction Design,
Usability Testing, A/B Testing, Storytelling,
Design Thinking
• Product & Systems: Design Systems, Growth.
Experimentation, Funnel Optimization, Data-Driven
Design, Conversion Optimization
• Tools & Tech: Figma, Deepsite, Lovable, Claude,
Illustrator, Principle, Photoshop, HTML, CSS
SKILLS
EXPERIENCE
|
Lead Product Designer
|
Bengaluru, KA
Mar 2022 - Present
• Redesigned internal ERP system (ASTRA), leading to a
91.2% increase in NPS, 40.3% error reduction, and 33.1%
decrease in feature development TAT.
• Leading a team of 4 designers across E-commerce web,
mobile, and internal ERP products for students
and faculty.
• Launched "Homework" and "Improvement Book"
features, resulting in a 3.8% improvement in average
student scores
• Driving website migration project from www.allen.ac.in.
to allen.in, improving performance, accessibility, and
content architecture.
• Mentored and coached 8 designers, introduced.
structured critiques, and improved team’s design
maturity.
• Introduced A/B testing, funnel analytics, and iterative UX
experiments, increasing homepage conversions and.
reducing drop-offs.
|
Lead UI/UX Designer
|
Bengaluru, KA
Dec 2021 - Mar 2022
• Redesigned the onboarding flow of the app, resulting in.
a 22.3% increase in homepage conversion, 3%
improvement in lead conversion, and 1 reduction in
cost per lead (CPL).
• Led a team of 3 designers focused on improving
conversion and retention across the growth funnel.
• Applied behavioral analytics, rapid experimentation,
and data-informed design iterations to improve user
acquisition metrics.
• Created a scalable platform to quickly create and
deploy web pages. It reduced the development
effort by 45%
• Applied data driven approach & understand the
behavior and motivations of our users through analytics
data, competitive analysis, A/B testing
|
Senior Product Designer
|
Bengaluru, KA
Mar 2020 - Dec 2021
• Redesigned Navi App Permissions to Build Trust and
Increase Opt-In Rates by 16.3% which led to increase in
Loan applications by continuous experimentation
and testing
• Created a design system for lending products and
initiated Super App concept.
• Conducted interviews, surveys, and A/B testing to.
address support UX issues and pain points.
• Managed a team of 3 designers handling 7 different.
products in lending and field agent platforms.
|
Product Designer
|
Bengaluru, KA
Sep 2018 - Mar 2020
• Worked on APCOA FLOW App to digitize the vehicle
parking experience which is being used in
7 European countries
• Created a B2B dashboard for parking operators to
manage thousands of parking spaces.
• Developed a route-planning app for enforcement
officers using predictive data science.
• Built a design system for APCOA to streamline
UI/UX consistency.
|
UI/UX and Graphic Designer
|
Bengaluru
Nov 2017 - Aug 2018
• Introduced new site sections that increased
web traffic by 5.35%.
• Redesigned Android app based on extensive
user interviews.
• Revamped web pages, Google Chrome extension, email
templates and created all graphics required for
promotion and marketing
SUMMARY
Product Designer with 8 years of experience building SaaS, B2B, and B2C products across industries like EdTech, FinTech, DroneTech, Affiliate Marketing, and Mobility. Proven leadership in managing and mentoring design teams, with a strong focus on data-driven UX strategy and business impact.
Currently leading E-commerce charter at ALLEN
YASH NATANI
Lead Product Designer
Bengaluru, karnataka